An E-book that includes your marketing and advertising message and a link for your site is a proven technique in viral marketing and advertising. This method uses the multiplication effect to “explode” the distribution of your message by willing participants.

This is the basic principle that was used by Hotmail to get established. When the two founders set up their free of charge email system, all the messages that were sent by subscribers had a text message at the bottom which identified Hotmail as the origin. Individuals who sent emails to their good friends advertised the free email website.

Using viral E-books being a advertising and marketing technique is cheap. It doesn’t take long to set up and it’s even quicker in the event you use rebrandable E-books that have been written by others. Just use your favorite search engine and do a web search. You will find numerous rebrandable E-books that are available on whatever subject you’re interested in and that apply to your e-business. One technique of distributing the E-book would be to offer it to visitors in exchange for subscribing for your newsletter. If they pass it on to their good friends and family it will promote your organization for you personally.  Read more...

Tags: Book, Books, eBook
Filed under: Books